
Client Newsletter:
This newsletter contains the following articles:
- Lower Your Property Taxes – How to fight city hall!
- Seven Smart Home Improvements for Under $1,000
- How to Take Yourself Off the List for Pre-Screened Offers of Credit!
- Is Your Credit Card Company Playing Fair?
File Type: Microsoft Word Document
Reference Article: March 2008 - Client Newsletter - Issue 135
Download File: [Click here to download - SUBSCRIBERS ONLY]
Client Newsletter:
This newsletter contains the following articles:
Top 5 Questions People Ask Me About Housing & The Economy
How to Search for the Lowest Price on the Web
Should You FREEZE Your Credit Report?
You Know You Are Living with Technology When...
File Type: Microsoft Word Document
Reference Article: January 2008 - Client Newsletter - Issue 131
Download File: [Click here to download - SUBSCRIBERS ONLY]
Client Newsletter:
This newsletter contains the following articles:
Listing Tips - When It's Time to Sell Your Home
The Gift That Keeps on Giving
Are You Paying Too Much: The Science of Pricing!
Space for Your Own Personal Message
File Type: Microsoft Word Document
Reference Article: October 2007 Mortgage Marketing MinderTM - Client Newsletter - Issue 124
Download File: [Click here to download - SUBSCRIBERS ONLY]
Client Newsletter:
This newsletter contains the following articles:
- 5 Hot Home Trends
- Latest Credit Card Scam
- Does Your Kitchen Need a Face Lift
- Home Equity Lines of Credit (HELOC) – Just the Facts!
File Type: Microsoft Word Document
Reference Article: July 2007 Mortgage Marketing MinderTM - Client Newsletter - Issue 118
Download File: [Click here to download - SUBSCRIBERS ONLY]
Client Newsletter:
This article contains a client newsletter with the following articles:
- Keep Your Property Taxes in Check.
- Tips to De-Clutter Your Space.
- Kids & Money: Gifts That Keep on Giving.
File Type: Microsoft Word Document
Reference Article: February 2007 Mortgage Marketing MinderTM - Client Newsletter - Issue 109
Download File: [Click here to download - SUBSCRIBERS ONLY]
Client Newsletter:
This article contains a client newsletter with the following articles:
- Three Reasons to Refinance - Regardless of Interest Rates.
- What to do in Case of a Car Accident.
- Ask the Right Questions - Choose the Right Attorney.
- Andy Rooney's Tips for Dealing with Telemarketers & Junk Mail.
File Type: Microsoft Word Document
Reference Article: October 2006 Mortgage Marketing MinderTM - Client Newsletter - Issue 102
Download File: [Click here to download - SUBSCRIBERS ONLY]
This article contains a client newsletter with the following articles:
- Rates aren't the only reason to refinance.
- Home staging tips.
- Going back to school.
File Type: Microsoft Word Document
Reference Article: July 2006 Mortgage Marketing MinderTM - Client Newsletter - Issue 95
Download File: [Click here to download - SUBSCRIBERS ONLY]
Client Newsletter:
This article contains a client newsletter with the following articles:
- 8 Real Estate Investing Tips from the Real Estate Pros.
- "Grab & Go" Emergency Box.
- Understanding Lawyer Fees.
File Type: Microsoft Word Document
Reference Article: June 2006 Mortgage Marketing MinderTM - Client Newsletter - Issue 92
Download File: [Click here to download - SUBSCRIBERS ONLY]
Client Newsletter:
This article contains a client newsletter with the following articles:
- Remodeling costs and recoup value upon resale of home
- How to fight back when it comes to medical billing errors
- Opt-out pre-screened offers of credit (See article in 3-5-06 issue)
- Phone company slamming
- Hidden hotel fees
- Spring Maintenance Calendar
File Type: Microsoft Word Document
Reference Article: March 2006 Mortgage Marketing MinderTM - Client Newsletter - Issue 86
Download File: [Click here to download - SUBSCRIBERS ONLY]
Client Newsletter:
This article contains a client newsletter with the following articles:
- "The Top 10 Things To Do With Your Money - Today!"
- "The Newest Rage in Theme Parties."
- "What the Food Sell-By Date Really Means."
- "Recommended Reading: 50 Ways to Paint a Wall."
File Type: Microsoft Word Document
Reference Article: July 2005 Mortgage Marketing MinderTM - Client Newsletter - Issue 70
Download File: [Click here to download - SUBSCRIBERS ONLY]
Client Newsletter:
This article contains a client newsletter with the following articles:
- "What's New with Credit Reports?"
- "Simple Home Remodeling Tips."
- "Choosing the Right Repair Shop for Your Car."
- "What You Don't Know About Your Homeowner's Insurance Will Hurt You."
File Type: Microsoft Word Document
Reference Article: May 2005 Mortgage Marketing MinderTM - Client Newsletter - Issue 66
Download File: [Click here to download - SUBSCRIBERS ONLY]
Client Newsletter:
This article contains a client newsletter with the following articles:
- "Are Credit Card Companies Sabotaging Your Credit Score?"
- "How to Rearrange Your Home for Feng Shui Effects."
- "National Do-Not-Call Registry - Are You Still Listed?"
File Type: Microsoft Word Document
Reference Article: February 2005 Mortgage Marketing MinderTM - Client Newsletter - Issue 60
Download File: [Click here to download - SUBSCRIBERS ONLY]
Client Newsletter:
This article contains a client newsletter with the following articles:
- "Expiration dates for household foods, cosmetics and cleansers"
- "How to hire a handyman...so you never have to say you're sorry!"
- "Do you have enough homeowner's insurance?"
- "Key questions to ask a Real Estate Agent - when you are ready to sell your home!"
File Type: Microsoft Word Document
Reference Article: November Mortgage Marketing MinderTM - Client Newsletter - Issue 53
Download File: [Click here to download - SUBSCRIBERS ONLY]
Client Newsletter - "Financial News You Can Use":
This client newsletter includes the following articles:
- "Are You Giving too Much Information"
- "Home Seller's Checklist"
- "Don't Sign that Car Lease"
- "Have You Reviewed Your Credit Lately?"
File Type: Microsoft Word Document
Reference Article:
Mortgage Marketing MinderTM - July 2004 - Issue 46
Download File: [Click here to download - SUBSCRIBERS ONLY]
Client Newsletter - "Why the American Flag is Folded 13 Times":
We recommend that you send out this newsletter for Flay Day (in June) and beat your competition before the 4th of July flag rush.
File Type: Microsoft Word Document
Reference Article:
Mortgage Marketing MinderTM - June 2004 - Issue 43
Download File: [Click here to download - SUBSCRIBERS ONLY]
Client Newsletter Insert - "The Value of Housing Characteristics":
A home is made up of a number of attributes that determine its value or selling price. This information can be used to distribute to your clients as an added-value (include in a client newsletter, or give to prospective clients).
File Type: Microsoft Word Document
Reference Article:
Value of Housing Characteristics - Issue 40
Download File: [Click here to download - SUBSCRIBERS ONLY]
Client Newsletter Insert - "What is Tax Deductible?":
This article provides 9 of the most common tax deductions for clients who have purchased or refinanced a home in 2003. Not only are these deductions outlined, but you can download and print a document that you can either give to clients at application or include in a client newsletter.
File Type: Microsoft Word Document
Reference Article: What is Tax Deductible? - Issue 39
Download File: [Click here to download - SUBSCRIBERS ONLY]
Client Newsletter - "10 Steps to Lower Your Property Tax Bill":
With government deficits at an all-time high, along with property values (at an all-time high too), your local tax collector has something to smile about - namely, increasing your property taxes. Help your clients reduce these increases, and send them this information in the form of a client newsletter.
File Type: Microsoft Word Document
Reference Article:
Mortgage Marketing MinderTM - March 2004 - Issue 38
Download File: [Click here to download - SUBSCRIBERS ONLY]
Client Newsletter - "How the Updated Fair Credit Reporting Laws Affect You!":
This newsletter is perfect to send to your clients, real estate agents, and affinity partners, updating them on the latest legislation that affects everyone.
File Type: Microsoft Word Document
Reference Article:
The Fair Credit Reporting Act Gets a Face-Lift - Issue 34
Download File: [Click here to download - SUBSCRIBERS ONLY]
Client Newsletter:
This article contains a client newsletter with the following articles:
- "Identity Theft"
- "Checking Your Homes Legal Title"
File Type: Microsoft Word Document
Reference Article: 9 Tips to Create a GREAT Client Newsletter - Issue 30
Download File: [Click here to download - SUBSCRIBERS ONLY]
Client Newsletter Insert - "Test Your Credit IQ with this Quiz":
Since this newsletter "insert" is a quiz about a person's knowledge and use of their credit cards (everyone has one), this is a great article to send to all - past clients, real estate clients, affinity partners and even current clients who are in your pipeline.
File Type: Microsoft Word Document
Reference Article:
News for your Client Newsletter - Test Your IQ with this Quiz - Issue 24
Download File: [Click here to download - SUBSCRIBERS ONLY]
The Quarterly Realtor® Newsletter contains the following articles:
Delete the Words “Past Clients” From Your Mind – The words “past clients” means they no longer do business with you. Read the 7 different types of clients and which ones make you the most money.
Four Tax-Saving Tips for 2008 For Professional Real Estate Practices – Four simple ways your agents can save money on their income taxes for 2008.
Recession-Proof Your Practice by Working with Investors – How to find real estate investors who buy property in good times and in bad. Now is the time to cultivate that niche.
File Type: Microsoft Word Document
Reference Article: April 2008 - Realtor® Newsletter - Issue 137
Download File: [Click here to download - SUBSCRIBERS ONLY]
The Quarterly Realtor® Newsletter contains the following articles:
- Five Reasons Why Houses Beat Stocks.
(Info THEY can pass on to their clients.)
- Don't Let a Deal Fall Apart Because of Incentives!
(Example of how seller incentives affect loan amounts.)
- How Auto-Responders Increase Business.
(Easy and cost-effective way to stay in touch with prospects and clients.)
File Type: Microsoft Word Document
Reference Article: February 2008 - Realtor® Newsletter - Issue 132
Download File: [Click here to download - SUBSCRIBERS ONLY]
The quarterly Realtor® Newsletter is ready for you to download and add your personal message to. It contains 3 articles to help your agents get more business (in addition to adding your own personal message). Some loan officers have emailed the articles instead of snail mail, sending out one article every two weeks. Here's what you fill find in this issue, plus instructions on how to print.
Make Every Picture Count! - Tips on how to take more effective listing pictures for both websites and brochures.
Looking for a Personalized Closing Gift? - An inexpensive and personalized alternative to the gift basket.
Top 5 Reasons Why Baby Boomers Need You More Than Ever. - What agents (and you) need to know about when working with this niche market.
File Type: Microsoft Word Document
Reference Article: November 2007 - Realtor® Newsletter - Issue 126
Download File: [Click here to download - SUBSCRIBERS ONLY]
Realtor® Newsletter:
Keep in touch with agents you know with tips on how they can increase their business. Get your foot in the door with agents you have "targeted" to do business. Use the content of the newsletter as the basis of a sales meeting. Send an article a week via email. Be creative on how you deliver the content. Articles in this newsletter are:
- Real Estate Survivor - The Reality Show!
- Magic Selling Questions
- Marketing with Classified Ads
- Space to Add Your Personal Message
File Type: Microsoft Word Document
Reference Article: August 2007 - Realtor® Newsletter - Issue 120
Download File: [Click here to download - SUBSCRIBERS ONLY]
This article contains a Realtor® newsletter with the following articles:
- Do You Have Password Amnesia?
- Is Your Business Card Guilty of These Mistakes? Take the Quiz!
- Fear of Trigger Leads - The NAR Position.
File Type: Microsoft Word Document
Reference Article: May 2007 - Realtor® Newsletter - Issue 115
Download File: [Click here to download - SUBSCRIBERS ONLY]
This article contains a Realtor® newsletter with the following articles:
- The Secret of the Crumpled Letter.
- The Principles of Real Estate's Law of Attraction.
- How to Grow Your Real Estate Business in Slower Times.
File Type: Microsoft Word Document
Reference Article: November 2006 Mortgage Marketing MinderTM - Realtor® Newsletter - Issue 103
Download File: [Click here to download - SUBSCRIBERS ONLY]
Realtor® Newsletter:
This article contains a Realtor® newsletter with the following articles:
- Real estate trends for the next 12 months.
- Selling homes with a little help from a saint.
- Quick guide to creating the perfect business space in your home.
File Type: Microsoft Word Document
Reference Article: May 2006 Mortgage Marketing MinderTM - Realtor® Newsletter - Issue 90
Download File: [Click here to download - SUBSCRIBERS ONLY]
Realtor® & Builder Newsletter:
This article contains a Realtor®/Builder newsletter with the following articles:
- Remodeling Payoffs.
- Why Market to 1st Time Homebuyers.
- Attract More Listings...By Adding Audio to Your Website!
File Type: Microsoft Word Document
Reference Article: February 2006 Mortgage Marketing MinderTM - Realtor® Newsletter - Issue 85
Download File: [Click here to download - SUBSCRIBERS ONLY]
Realtor® Newsletter:
This article contains a Realtor® newsletter with the following articles:
- "Latest Fashion Trend - Wearing Your Listings."
- "...Speaking of Signs!."
- "Are Your Sales & Marketing Efforts Female-Friendly?"
- "REAL Bumper Stickers."
File Type: Microsoft Word Document
Reference Article: August 2005 Mortgage Marketing MinderTM - Realtor® Newsletter - Issue 72
Download File: [Click here to download - SUBSCRIBERS ONLY]
Realtor® Newsletter:
This article contains a Realtor® newsletter with the following articles:
- "How to Build a Niche."
- "Are Your Leads Dying on the Line."
- "A Different Type of Closing Gift."
- "Working Expired Listings."
File Type: Microsoft Word Document
Reference Article: May 2005 Mortgage Marketing MinderTM - Realtor® Newsletter - Issue 66
Download File: [Click here to download - SUBSCRIBERS ONLY]
Realtor® Newsletter:
This newsletter contains the following articles:
- "A Different Type of Closing Gift."
- "Are Your Leads Dying on the Line?"
- "How to Build a Niche."
- "Working Expired Leads."
File Type: Microsoft Word Document
Reference Article:
RealtorTMNewsletter: Free to all Subscribers - Issue 64
Download File: [Click here to download - SUBSCRIBERS ONLY]
Realtor® Newsletter:
This newsletter contains the following articles:
- "An Urban Legend: The Patron Saint of Home Selling"
- "10 Tips on How to Target High-End Real Estate Clients"
- "What Consumers Want from a Website"
File Type: Microsoft Word Document
Reference Article:
Realtorˊ Newsletter: Free to all Subscribers - Issue 59
Download File: [Click here to download - SUBSCRIBERS ONLY]
Realtor® Newsletter:
This newsletter contains the following related articles:
- "Stage Your Listings to Sell Quickly"
- "Pick Their Brain"
- "Don't Sign that Car Lease
File Type: Microsoft Word Document
Reference Article:
Mortgage Marketing MinderTM - August 2004 - Issue 48
Download File: [Click here to download - SUBSCRIBERS ONLY]
Realtor® Newsletter - "Realtor® News You Can Use":
This newsletter contains the following articles:
- "Shopping for a Home at the Mall - A New Twist!"
- "Using the Internet's Front Door, Side Door & Back Door"
- "Value of Housing Characteristics"
File Type: Microsoft Word Document
Reference Article:
Realtor® Newsletter: Free to all Subscribers - Issue 42
Download File: [Click here to download - SUBSCRIBERS ONLY]
Realtor®/Builder Newsletter:
This newsletter includes articles pertaining to:
- Baby-Boomers home buying wish list.
- Effectively handle your customer's objections.
- Secrets from auto dealers and how you can sell more homes using some of their techniques.
File Type: Microsoft Word Document
Reference Article:
Where to Find Great Content for Your Newsletters - Issue 31
Download File: [Click here to download - SUBSCRIBERS ONLY]
Free Report (both English & Spanish Version) - "The Mistakes That Renters Make in Purchasing a Home":
This report reveals to your clients why they need to be pre-approved for their mortgage ahead of time; where they can easily get money for the down payment; what to do if they have credit problems, etc.
File Type: Microsoft Word Document
Reference Article:
Killer Advertising (That Really Works) to Attract Renters - Issue 46
Download File: [Click here to download - SUBSCRIBERS ONLY]
Download File: [Click here to download - SUBSCRIBERS ONLY]
Free Report: "Top 10 Mistakes When Buying a Home":
This report is perfect to send to those people who have made inquiries with you, but have yet to purchase a home.
File Type: Microsoft Word Document
Reference Article:
The Secrets of "Free Report" Marketing - Issue 25
Download File: [Click here to download - SUBSCRIBERS ONLY]
Newspaper Advertorial -
"Til Debts Do Us Part - Marketing to Divorcing Couples":
Why not penetrate a niche market that is bigger than low credit scoring clients, or lists of recent bankruptcies, combined? Danny Poulos shares one of his most effective advertorials he has ever created. Not only does it generate hundreds of leads, it also quotes prominent divorce attorneys in the area.
File Type: Microsoft Word Document
Reference Article:
Til Debts Do Us Part: Marketing to Divorcing Couples - Issue 44
Download File: [Click here to download - SUBSCRIBERS ONLY]
Second OpinionTM Ad - "You Are Entitled to a Second OpinionTM - Even If You Have Already Been Approved For Your Mortgage.":
This article illustrates how a very unique, consumer-direct marketing strategy, can generate more leads than you ever thought possible! It's called Second OpinionTM and the strategy behind the system is that regardless if a prospect has been approved for a mortgage by another lender, that you would like the chance to review the deal and give them a "second opinion".
File Type: Microsoft Word Document
Reference Article:
Is "Second Place" Really the "First Loser"? - Issue 40
Download File: [Click here to download - SUBSCRIBERS ONLY]
Newspaper Advertorial - "Secrets of Credit Scoring Revealed":
Danny Poulos shares one of his best advertorials with our paid subscribers. He places his advertorials in the newspaper, as they are always looking for great content and will generally publish your "ad" for free as long as it's worthwhile information.
File Type: Microsoft Word Document
Reference Article:
The Power of the Advertorial - Issue 38
Download File: [Click here to download - SUBSCRIBERS ONLY]
Client Flyer:
Regardless of which side of the new construction seesaw your market is in, here's a client flyer called 7 Steps for Buying Your New Construction Home. This flyer explains:
- Why work with an agent who specializes in new construction.
- How to review contract details and spec sheets before you sign.
- Should you get a home inspection?
- Don't agree to use the builder's lender.
- Why you need to get references before you build.
- What's different about new construction appraisals?
- Why you need to check out the local government's plans.
File Type: Microsoft Word Document
Reference Article:
Client Flyer: 7 Steps to Buying New Construction - Issue 108
Download File: [Click here to download - SUBSCRIBERS ONLY]
Cost vs. Value of Home Improvement Projects - Flyer:
This flyer contains the latest comparisons of 25 of the most common home improvement projects - the estimated costs versus the value it could add to the house at the time it is sold.
While this has been designed primarily for clients, we suggest that you send to real estate agents, home improvement contractors, builders, insurance agents and all your family and friends. It's a great way to stay in touch and provide useful information.
File Type: Microsoft Word
Reference Article:
Cost versus Value of Home Improvement Projects
Download File: [Click here to download - SUBSCRIBERS ONLY]
ARM Refi Solicitation Postcard:
This article contains two sample postcards to solicit refinances from people who have an adjustable rate mortgage. These people fall into 2 categories; those who have closed a loan with you, and those who have an ARM, but didn't close the loan with you.
File Type: Adobe Acrobat
Reference Article:
Mortgage Marketing MinderTM: ARM Refi Solicitation Postcard - Issue 77
Download File: Purchased Leads Postcard[Click here to download - SUBSCRIBERS ONLY]
Download File: Past Clients[Click here to download - SUBSCRIBERS ONLY]
The Family Checklist:
My guess is - most people are like me. When I went out of town and asked a friend to check my house periodically, I verbally told them what to look for, and the same held true with babysitters.. I wrote down important information - but each time, had to gather information from different address books; remember to explain the "house" rules, and what to do with the pets. Now, send your clients a form to fill out that will save all the above hassles.
File Type: Microsoft Word Document
Reference Article:
Mortgage Marketing MinderTM: The Family Checklist - Issue 62
Download File: [Click here to download - SUBSCRIBERS ONLY]
Notice of Solicitations Letter:
This letter can be sent out to explain the Credit Bureau Opt-Out Form listed above.
File Type: Microsoft Word Document
Reference Article:
Keep Your Clients Safe From Your Competitors - Issue 61
Download File: [Click here to download - SUBSCRIBERS ONLY]
Homeowner's Maintenance Checklist:
The checklist is a versatile marketing piece because you can send out to your past clients on 6-month closing anniversary; and work with real estate agents to co-brand the piece...
File Type: Microsoft Word Document
Reference Article:
Mortgage Marketing MinderTM - September 2004 - Issue 49
Download File: [Click here to download - SUBSCRIBERS ONLY]
Download File: [Click here to download - SUBSCRIBERS ONLY]
Sample Letter for Real Estate Training seminars:
"Have you ever felt that you just don't have enough time to train the new real estate agents that join your company?" This letter is aimed at getting real estate managers to send their new agents to your training course. The article talks about how to setup the training session.
File Type: Microsoft Word Document
Reference Article:
Teach a RealtorTM to Fish: A Step-by-Step New Agent Training Program - Issue 47
Download File: [Click here to download - SUBSCRIBERS ONLY]
Affinity Partner Letter/Ad - "Grow Your Business With Attorney Referrals":
Looking for qualified leads from Attorneys? Especially if your business is working with credit-challenged clients? Mail this letter to your Attorney database on a quarterly basis. Additionally, have you ever thought about advertising in your local Bar Association Directory? View the sample add as well.
File Type: Microsoft Word Document
Reference Article:
Grow Your Business With Attorney Referrals - Issue 38
Download File: [Click here to download - SUBSCRIBERS ONLY]
Download File: [Click here to download - SUBSCRIBERS ONLY]
Credit Bureau Opt-Out Letter:
How would you like to stop the practice of other mortgage companies contacting your past clients (with letters, emails and even phone calls) once you have closed their loan? Do you want to stop other mortgage companies from contacting your clients? Then have them sign a Credit Bureau Opt-Out form!
File Type: Microsoft Word Document
Reference Article:
Keep Mortgage Companies from Contacting Your Past Clients with Credit Bureau Opt-Out Forms! - Issue 32
Download File: [Click here to download - SUBSCRIBERS ONLY]
Questionnaire, Prior to Application- "Page E of the 1003":
Karen Deis proposes that loan officers have a Page E (for EXPECTATIONS) of the 1003. It's a list of questions to ask your clients prior to completing the 1003, so you not only know what they expect of you - but what you expect of them.
File Type: Microsoft Word Document
Reference Article:
Page E of the 1003 - Issue 32
Download File: [Click here to download - SUBSCRIBERS ONLY]
Net Worth Client Campaign System:
This marketing campaign includes the following pieces:
- A Letter, explaining the campaign to the recipients.
- Personal Financial Statement - for people to determine their net worth.
- Coupon for a free, marketing analysis on their home.
Think about it! Not only are you providing an item of value (the personal financial statement and free CMA), but you are developing a network of real estate agents who you can refer clients to when they are ready to buy or sell their next home.
File Type: Microsoft Word Document
Reference Article:
Net Worth Client Campaign System - Issue 29
Download File: [Click here to download - SUBSCRIBERS ONLY]
Interview Questions for Real Estate Agents:
Not all real estate agents are the same. Some specialize in listings, some in buyer agencies, relocation and new construction. The days of referring clients to your "preferred group" of real estate agents are gone! The days of referring clients to "categories" of real estate agents are here!
File Type: Microsoft Word Document
Reference Article:
How to Interview a Real Estate Agent for Fun & Profit - Issue 25
Download File: [Click here to download - SUBSCRIBERS ONLY]
Cohesive Marketing Plan:
After some exhausting research, we think we have hit upon a marketing plan that you can use as the basis for each and every client segment you wish to market to.
File Type: Microsoft Word Document
Reference Article:
How to Create a Cohesive Marketing Plan - Issue 25
Download File: [Click here to download - SUBSCRIBERS ONLY]
National Do-Not-Call Registry:
3 Marketing Pieces pertaining to the Do-Not-Call Registry
File Type: Microsoft Word Document
Reference Article:
News for Your Newsletter - Issue 22
Download File: [Click here to download - SUBSCRIBERS ONLY]
|