Did you ever walk into your office one day and find that you had no appointments scheduled - in fact, you had NOTHING on your calendar that day? So, you decided to create your next, greatest marketing piece to be sent to your clients. Lo and behold, the phone rings and another good marketing idea gets set to the back burner - never to see the light of day.

Our on-going series called "Mortgage Marketing Minder^TM" is a susbcriber benefit that will not only provide you ideas on what to send your clients and Realtors, but when to send it, because timing is everything.

Subscribers have free access to all downloads and letters associated with the marketing campaigns listed below. If you have yet to subscribe, but would like to take full advantage of this 11-month Marketing Campaign, Subscribe Now!

Your "marketing calendar" is published a month ahead to give you ample time to prepare your campaigns and implement on the dates suggested.

This Realtor® newsletter contains the following articles:

• NAR Reports Stats About First-Time Home Buyers
• Does Your Blog Help or Hurt Your Business?
• Is Clutter Making You Crazy?
• Your Personal Message

Keeping your real estate agents up to date with content that they can use to increase their business has never been easier. Print the newsletter OR email an article every other week! Here are the articles you will find in this newsletter:

• 3 Dominating Themes You Need to Know About if You Plan to Make a Career in Real Estate
• Adapt Your Real Estate Practice to Accommodate the New Disclosure Rules
• What You Need to Know About Repeat Buyers - NAR 2009 Survey Results
• Your Personal Message

Information that will help your clients’ financial well-being is what you will find with this newsletter. Print, add your personal message and mail OR cut and paste an article every other week and email to your past clients. Oh, be sure to send to your real estate agents and affinity partners, too, because after all, they are consumers, too!

• Mortgage Insurance – When Can It Be Cancelled?
• 25 Ways to Dramatically Increase the Value of Your Home
• How The Changes In Credit Card Rules Will Affect You
• Your Personal Message

It's that time to send out a Realtor® Newsletter.

Solid content is your golden ticket to not only keeping your real estate agents updated, but it’s your key to being viewed as the expert in your little corner of the world.

Articles in this Newsletter:

• New Rule Makes for Bumpy Ride to the Closing Table
• What Nobody Teaches You About Writing Ads
• Short Sales: 8 Top Questions to Ask a Listing Agent
• Why Working Less Hours Increases Your Income
• Your Personal Info.

It's that time to send out a Client Newsletter. This month's newsletter contains the following articles:

• Don’t Get Hosed When You Buy Your Next Car
• Do Not Call Registry – Have You Updated Lately?
• Home Maintenance Calendar – Spring Checklist
• Thinking About Buying Another Home?
• Your Personal Message

You are busy with refi’s. However, you still need to keep in touch with real estate agents. As a subscriber, you can either personalize the Realtor® Newsletter or cut and paste and email an article a week. Here are the articles in this newsletter:

• How to Write More Contracts Using Facebook;
• Protect Your Clients From the Latest Loan Modification Scams
• How to Sell Your Listings Using Stories (StorySelling)!
• Your Personal Message

Articles in this Client Newsletter:

• Do-It-Yourself Energy Audit
• Home Buyer Tax Credit Extended Until 2011 for Certain Veterans
• How to Appeal Your Property Taxes
• Your Personal Message

Articles in this quarterly Realtor® Newsletter are:

• Understand Why More Loans Are Being Denied in 2010
  (Available for everyone to read)
  
• Overcome Your Fear of Niche Marketing
• The Awesome Listing Book

Articles in this quarterly Client Newsletter are:

• Tips on Getting a Fair Appraisal For Your Home If You Are Selling Or Refinancing! (HVCC Explained)
• The Credit Card Accountability, Responsibility and Disclosure Act: What It Means To You (You’d probably like to know this too)
• Top Five Kitchen Improvements (Suggest upgrades to help sell home)
• Space for Your Personalized Message and Contact Info (create your own commentary about the local market or talk about you, your family, your company, who you’ve helped…but make it read like it comes from the heart!)

This Client Newsletter contains the following articles:

Appeal Your Property Tax Bill the Smart Way
(You may want to investigate how the property tax appeal process works in your area and include that as part of your personal message.)

Things to Consider When Lending Money to Family Members
(This is a hot topic—especially with the economy and job loss situation.)

Tips On Showing Your Child How to Use Credit Wisely
(Beginning in February 2010, credit card companies will no longer be able to issue credit cards to anyone under the age 21, without proof that they can repay the debt, or without an adult co-signer.)

We all get busy during the holidays—but it’s also a time to reflect where business came from—and where it might be headed in the coming year. In this Realtor® newsletter, you will find the following articles:

• Know Where You’ve Been—Know Where You’re Going – 13 Question Pre-Business Planning Form For Realtors®
• 8 Ways to Use Testimonials as a Marketing Tool – You may even want to use some of these suggestions yourself!
• Homebuyer Tax Credit – Extended, Expanded & Enhanced – While most of the provisions from the old bill remain the same, the newest enhancements are outlined.
• Your Own Personal Holiday Message

While this client newsletter happens to be published at the end of the year, the content is universal and can be used at any time of the year. We recommend that you wait until the first of the year to “mail” the newsletter.

However, if you are planning to email an article every week or so, we would suggest that you start now. More people read their emails over the holidays because they have the time to do so!

• How to Hire An Attorney: 15 Questions You Need to Ask – You may want to add the names of a couple of attorneys you do business with!
• 9 Money Personalities: What’s Yours? – Includes a link to an online Money Personality Quiz your clients can take. You may even want to take the quiz yourself!
• How to Sell Your Home In a Hurry – You may want to offer your buyer/seller pre-approval services here.
• Your Personal Message – We recommend you write a New Year’s Message. (You may also want to offer them a free copy of their credit report—to get a jump start on increasing their credit scores.)