Did you ever walk into your office one day and find that you had no appointments scheduled - in fact, you had NOTHING on your calendar that day? So, you decided to create your next, greatest marketing piece to be sent to your clients. Lo and behold, the phone rings and another good marketing idea gets set to the back burner - never to see the light of day.

Our on-going series called "Mortgage Marketing Minder^TM" is a susbcriber benefit that will not only provide you ideas on what to send your clients and Realtors, but when to send it, because timing is everything.

Subscribers have free access to all downloads and letters associated with the marketing campaigns listed below. If you have yet to subscribe, but would like to take full advantage of this 11-month Marketing Campaign, Subscribe Now!

Your "marketing calendar" is published a month ahead to give you ample time to prepare your campaigns and implement on the dates suggested.

It’s more important than ever to keep in touch with your past clients—if only to let them know that you are still in the mortgage business and doing fine, thank you very much!

With this newsletter, not only will you provide timely articles (no recipes here), but it is written in such a way that your clients need to contact you for real estate agent and financial planner recommendations. And not to mention, a great way to cross-sell each other!

Top 5 Questions People Ask Me About Housing & The Economy
How to Search for the Lowest Price on the Web
Should You FREEZE Your Credit Report?
You Know You Are Living with Technology When...

Keeping in touch with agents and builders is one thing - but providing valuable information and tips on how to INCREASE their business - is what you'll get in this newsletter.

This newsletter includes 3 timely articles.

• Five Reasons Why Houses Beat Stocks.
  (Info THEY can pass on to their clients.)
  
  
• Don't Let a Deal Fall Apart Because of Incentives!
  (Example of how seller incentives affect loan amounts.)
  
  
• How Auto-Responders Increase Business.
  (Easy and cost-effective way to stay in touch with prospects and clients.)

This client newsletter contains the following articles:

• Lower Your Property Taxes – How to fight city hall!
• Seven Smart Home Improvements for Under $1,000
• How to Take Yourself Off the List for Pre-Screened Offers of Credit!
• Is Your Credit Card Company Playing Fair?

It's that time to send out a Realtor® Newsletter. This month's newsletter contains the following articles:

Delete the Words “Past Clients” From Your Mind – The words “past clients” means they no longer do business with you. Read the 7 different types of clients and which ones make you the most money.

Four Tax-Saving Tips for 2008 For Professional Real Estate Practices – Four simple ways your agents can save money on their income taxes for 2008.

Recession-Proof Your Practice by Working with Investors – How to find real estate investors who buy property in good times and in bad. Now is the time to cultivate that niche.

May is the perfect time to another Realtor® newsletter. Articles included in this newsletter are:

• Fear of Trigger Leads - The NAR Position.
• Do You Have Password Amnesia?
• Is Your Business Card Guilty of These Mistakes? Take the Quiz!

Keeping in touch with your past clients is a critical component of your business - but it's even more important to provide them with useful information. Recipes, cute stories and jokes just don't cut it anymore. Your newsletter should reflect your professionalism when it comes to being their trusted advisor.

This client newsletter contains the following articles:

• 8 Real Estate Investing Tips from the Real Estate Pros.
• "Grab & Go" Emergency Box.
• Understanding Lawyer Fees.

Your quarterly client newsletter is available. Many loan officers send them to their referral partners and real estate agents but one L.O. said that her CPA wanted 50 copies of the newsletter to send to her clients. Others have co-branded with their real estate agents. How creative can you be in distributing the letters?

Here is an outline of the contents.

• 5 Hot Home Trends
• Latest Credit Card Scam
• Does Your Kitchen Need a Face Lift
• Home Equity Lines of Credit (HELOC) – Just the Facts!

Keep in touch with agents you know with tips on how they can increase their business. Get your foot in the door with agents you have "targeted" to do business. Use the content of the newsletter as the basis of a sales meeting. Send an article a week via email. Be creative on how you deliver the content. Articles in this newsletter are:

• Real Estate Survivor - The Reality Show!
• Magic Selling Questions
• Marketing with Classified Ads
• Space to Add Your Personal Message

Client Marketing Flyer - 9 Common Home Maintenance Mistakes

Designed to keep in touch with your past clients and provide information on preserving the value of their home. Both the flyer and postcard are created in Word document format with space to add your picture and logo. Additional ideas on how to use this information are outlined in the article.

Brief Description of Mistakes that Homebuyers Make...

• Altering the grade around your house.
• Decks not properly attached to the home.
• Disconnected bathroom & laundry vents.
• Walking on the roof....and the list continues.

It’s more important than ever to keep in touch with your past clients—if only to let them know that you are still in the mortgage business and doing fine, thank you very much!

With this newsletter, not only will you provide timely articles (no recipes here), but it is written in such a way that your clients need to contact you for real estate agent and financial planner recommendations. And not to mention, a great way to cross-sell each other!

Listing Tips - When It's Time to Sell Your Home
The Gift That Keeps on Giving
Are You Paying Too Much: The Science of Pricing!
Space for Your Own Personal Message

The quarterly Realtor® Newsletter is ready for you to download and add your personal message to. It contains 3 articles to help your agents get more business (in addition to adding your own personal message). Some loan officers have emailed the articles instead of snail mail, sending out one article every two weeks. Here's what you fill find in this issue, plus instructions on how to print.

Make Every Picture Count! - Tips on how to take more effective listing pictures for both websites and brochures.

Looking for a Personalized Closing Gift? - An inexpensive and personalized alternative to the gift basket.

Top 5 Reasons Why Baby Boomers Need You More Than Ever. - What agents (and you) need to know about when working with this niche market.

There is a huge financial shift that is happening this month that may affect over 115 million credit card holders and that could have a substantial impact on your business. When you read this article, and utilize this monthly tip, you will get:

• A sample marketing letter to send to your clients to generate leads.
• A free report (to send to your clients) on how the credit card rules will affect them and what they can do about it.
• An explanation as to why the government has required credit card companies to raise the minimum monthly payments.
• The number and statistics to share with your clients.