by KarenDeis | Jun 18, 2019 | Marketing Niche, Refinance
What you will learn: Questions to post on social media to generate refinance leads 8 Refinance questions to ask your past clients I don’t know about you, but I receive “refinance solicitation letters/postcards” in the mail almost every week. Mortgage companies spend...
by KarenDeis | May 7, 2019 | Marketing Niche
What you will learn: Four basic categories of baby boomers Seven ways to generate leads How to create extra incentives. While millennials are the big deal in the real estate and mortgage market, everyone and their sister/brother are going after the same demographic....
by KarenDeis | Apr 23, 2019 | Consumer Direct Marketing, Lead Generation, Marketing Niche
For more years than I can remember, real estate agents have been “farming” subdivisions and areas for leads and business. So, what could mortgage loan originators learn from using the same concept? The concept of farming involves “planting marketing seeds through...
by KarenDeis | Apr 2, 2019 | Marketing Niche
If someone asks you what you do for a living, what’s your answer? Do you say: I’m a mortgage loan officer and work for XYZ Company. Or do you say: I’m in the mortgage business and help people get a loan? If you reply any iteration of those statements, you are...
by KarenDeis | Mar 19, 2019 | Marketing Niche
What you will learn: Learn how to clearly describe your mortgage company’s mission/niche market Why you need to analyze the type of client/loan type that make up a majority of your business How the analysis will help you with your marketing strategies. Two...
by admin | Dec 18, 2018 | Client Follow-up, Featured Articles, Marketing Niche
What you will learn: Why your past clients are the future of your business Script you can use to reconnect. Let’s say that you bought a car 3 years ago. The sales person calls you up “out of the blue”. Would you be upset if they said “This is Joe from the...
