Farming Your Neighborhood to Get Leads

What you will learn:

  • Adapting a known real estate marketing concept to work for LOs, too!
  • Marketing ideas to consistently market to homeowners

For more years than I can remember, real estate agents have been “farming” subdivisions and areas for leads and business.  So, what could mortgage loan originators learn from using the same concept?  The concept of farming involves “planting marketing seeds through consistent contact with the homeowners in a defined territory.”   Maybe 100 homes.  Maybe a […]

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