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Listing Agent Closing Survey: Are You Missing a Huge Opportunity?

I’m sure many of you survey your borrowers and selling agent either at the closing table or afterwards. But, the most neglected person in the transaction—and the one you could potentially get more business from—is the listing agent. Let’s start with the overall premise of surveying the listing agent. It’s a way to determine if you and your staff have done a good job communicating with the listing agent throughout the loan process and closing. It’s a way to get your foot in the door with the listing agent (if…

Client Done4U Article: How to Decide If a Renovation Is Worth the Cost

If you’ve ever watched HGTV, you know that they are big on home renovations.  Chef-quality kitchens. Huge master bedrooms and bathrooms.  Updating of outdoor spaces. And, it costs a lot of money. So, how do you decide if a renovation is worth the cost—and will it add or decrease the value of your home? To make an informed decision, consider the following: Consider how long you will live in your home. If you plan on staying in your home for 15 to 20 years, enjoy your renovation.  If you are updating it to sell…

Realtor® Done4U Article: How to Create Content to Help You Get More Referrals

Keeping in touch with past clients, friends, family and service providers is one of the more successful ways to make sure that when people hear the word “real estate,” they instantly think of you! First of all, let’s define the term “content.”  It could be a series of articles compiled in a newsletter format and mailed (US Post Office).  It could be an oversized postcard with a home improvement tip. It could be informational articles that are sent by email.  It could be social media posts.  Private messages. Videos. My…

Yahoo Finance report finds only 16% of millennials qualify as ‘financially literate’

For a new report on financial literacy, Americans were asked three “very fundamental questions” to test financial literacy. Among millennials, only 16% correctly answered all three. Dr. Andrea Hasler, one of the authors of the report, appeared on Yahoo Finance’s “On the Move” to discuss the findings. "The problem here is that financial literacy is highly linked to money management behavior and saving and planning for retirement," she says. The multiple choice questions covered broad concepts of numeracy, inflation,…

Client Done4U Article: Seven Legal Documents You Should Execute Before You Die

I recently read an article about why sellers overprice their homes when listing them for sale. It’s not fun—planning for your death or mental incapacity and what will happen to your family and finances if something should happen to you! There are horror stories of families torn apart because there were no legal documents outlining the person’s wishes. Here is a list of the documents that estate planning attorneys recommend that you have in place. Last Will & Testament – Who will receive your assets? Who will take…

Is Part of Your Job to Recruit Loan Officers to Join Your Company?

Written By:  Ruth Vogt, Branch Manager, Colorado Springs, CO Does your company ask for your help in recruiting loan officers to join your branch? I know that even if you are NOT a branch manager, president or recruiter, you have been asked to recommend loan officers from other companies who may be a fit with your company’s culture. So, how do you determine if they are a fit? Ruth Vogt has shared her INTERVIEW outline that she uses to determine if the recruit is a “cultural fit”. Loan Officer Recruiting…

Six Ways to Make Your Marketing Matter

A recent survey of sales professionals revealed that they think of marketing as a painful task.  They think that marketing is phony.  That marketing is begging.  That it’s pushy. In fact, many of them went on to say that they HATED marketing their products.  They HATED talking about themselves. Why?  Because they feel that they have nothing interesting to say! What it comes down to is your MINDSET.  Marketing should be an authentic expression of who you are and what you do. Marketing can actually be a GIFT that you…

Realtor® Done4U Article: Do You Have a Fear of Niche Marketing?

Remember when you first got into the business?  You needed to work with every type of buyer, every type of property, every type of financing option—just to make ends meet? However, there is a danger in being a “generalist”.  The other day, I got a call from a friend of mine who bought a new home under construction.  The real estate agent they were working with did not have the experience needed in ironing out the details with the buyer and the builder.  My friend was frustrated—calling everyone he knew—looking for advice!…

What you need to know about the 2019 NAR Homebuyer/Home Seller Survey Results

Every year, the National Association of Realtors surveys home buyers and sellers to share trends and homebuyer/home seller experiences when working with a Realtor. I wanted to share some of the stats with you and how you can use them to share in a sales meeting.  Share on social media.  Your website or newsletter. Note that they asked 159,750 people to respond.  This survey is based on 5,870 responses from throughout the US—so this is based on “averages”.  The full report breaks it down into North, South, Midwest, East…

Client Done4U Article: Thinking of Selling Your Home? Don’t Overprice It!

I recently read an article about why sellers overprice their homes when listing them for sale. You may not be thinking of selling your home any time soon, but I thought it was a good reminder that when it comes time for you to sell, the local real estate market usually dictates the price based on similar types of homes in your area.  But sometimes sellers think that their situation and home are “special” and justify to themselves why they think the home is worth more.  Here are some of the reasons sellers give as to why