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Scriptopedia Shares 7 Mortgage Scripts to Generate Leads and Ask for Referrals.

Written By: Victoria Fifield. In her newest eBook, “Scriptopedia,” Victoria shares a collection of 50 mortgage sales scripts specifically crafted to help you drive more response, leverage opportunities and grow your business. In this article, she shares 7 scripts with you! The scripts that Victoria shares with you in this article: Asking for a referral during the loan process Asking for a lead from a business professional Asking for a meeting with a listing agent after the loan closes Asking for a

Realtor® Done4U Article: How to List Tenant-Occupied Rental Homes for Sale!

An all-new Realtor® Done-4-U article! Ways to use the content: Use in email marketing – even if your company has its own CRM, you can copy and paste within the body of the email. Post an article on your social media pages (FB, LinkedIn, Instagram, Blog). Use as a video script. New Done4U Realtor® Article:  How to List Tenant-Occupied Rental Homes for Sale!   I recently read an article published in the NAR magazine regarding some of the issues that arise when listing a home that is

Client Done4U – Are Tax-Refund Advances Good or Bad?

Did you know that if you claim an “Earned Income Credit” or an “Additional Child Tax Credit,” the IRS can delay your refund?  The delay was created to combat tax-refund fraud.  So, your refund is delayed until they check you out!  That’s one of the reasons that tax preparation companies offer tax-refund advances – so you don’t have to wait weeks or months to get your refund.  But here’s the thing.  It’s not an “advance”.  It’s a loan from a bank, and they have the right to check your credit, report the loan on your

Who is Your Customer?

What you will learn: Learn how to clearly describe your mortgage company’s mission/niche market  Why you need to analyze the type of client/loan type that make up a majority of your business  How the analysis will help you with your marketing strategies. Two Questions: Can you clearly describe your mortgage company’s mission/niche market?  Can you describe the type of client/loan type that make up much of your business?  Here’s an example of your niche market description:  

Realtor® Done4U Article: Do You Take the Time to Survey Your Clients After Closing?

An all-new Realtor® Done-4-U article! Ways to use the content: Use in email marketing – even if your company has its own CRM, you can copy and paste within the body of the email. Post an article on your social media pages (FB, LinkedIn, Instagram, Blog). Use as a video script. I don’t know about you, but I really want to know what my mortgage clients think about their mortgage experience and if there was anything that they thought we could have done better.  I wanted to share a copy of my

Facebook Posts to Engage with Real Estate Agents

What you will learn: Facebook posts targeting real estate agents Copy and paste posts Reasons for posting/commenting This is the second article with Facebook posts for real estate agents that not only are guaranteed to get comments, but also may be a way to connect with real estate agents you have never met before.  But first, some social media basics: “Friend request” as many real estate agents as you can (300 minimum) Post every OTHER week Post on either Tuesday or Wednesday around

Who Should Be on Your Email/Social Media Lists: Getting Referrals from Multiple Affinity Sources

Here are a couple of questions for you: Are you using your CRM, content marketing, social media post as a lead-generation tool? Are you getting responses from your content marketing? Or are you using it as a way just to keep in touch with past clients and real estate agents, hoping they will REMEMBER you when it’s time to buy a home or get a mortgage?  (If you are looking for a CRM that is guaranteed to generate responses, check out www.MyOwnEmailMarketing.com.) Here’s the thing:  I would bet that you have your past

Client Done4U – Do You Know the Five Things to Never Put on Your Debit Card?

You go to the checkout line and I’m sure the sales clerk has asked you, “debit or credit?”  Using a credit card has its advantages over using a debit card.  One is that if you have a “rewards” card, you built up points for future use.  Another is that it’s easier to “dispute” a credit card charge and have it removed from your bill—versus a debit card where the money is already taken out of your account.  However, I recently read an article where the author stated that there are five things that you should NEVER put

Understanding What Keeps Mortgage Clients Up at Night

Companies and loan officers spend a lot of money creating a brand.  They talk about loan programs.  Awards won.  Testimonials.  Work on getting LIKES on Facebook and followers on LinkedIn. However, companies tend to SELL solutions to EXTERNAL problems—but customers BUY solutions to INTERNAL problems.  What borrowers REALLY want is for someone to solve a problem.  Explain the process in laymen’s terms. Make the process easier. Eliminate anxiety.  To begin with, we live in a culture where talking

Realtor® Done4U Article: Should Real Estate Sellers Get Involved in the Marketing of Their Home?

Stories.  They are one of the first things we learned as children. And each piece of real estate has a story to tell.  Telling a story about the seller’s home is a unique way to connect with potential buyers.  And the best person to tell that story is the seller (or seller’s family).  Progressive real estate agents are using the power of video to capture first-person stories from the sellers.  If they are reluctant to do a video, a written story could be an alternative. But, here’s the thing – the story must be