Recent Article

Why Real Estate Agents Need to Stop Advertising Mortgage Rates

Written by:  Jillayne Schlicke is CEO of CE Forward, Inc. and the Executive Director of the National Association of Mortgage Fiduciaries. Real estate agents ought to consider best practices with regard to “advertising,” which can include posting about rates on social media, or holding yourself out as being able to make a loan. Let’s start with the definition of a “Loan Originator” from The Dodd Frank Act. You can read the very long and detailed definition:   (1) Loan originator. (i) For purposes

Realtor® Done4U Article: 5 Signs that You Are Micro-Managing Your Files

In the real estate business, attention to detail is hugely important.  In fact, it can cost you and the company a lot of money (and maybe even your license) if you screw up. However, there is a point where micro-managing your files can also damage your productivity and your happiness in this business. Here are the five signs to look out for: You are never quite satisfied with anything, and even “perfect” is not good enough. You are constantly frustrated because “that’s not the way you would have done it.”…

Client Done4U Article: What You Didn’t Learn in School – Six Tips from the Financial Experts!

Did you ever wish they had taught courses in personal money management in school?  Oh, they probably touched on it in high school.  Maybe a little bit in college—that is, if it was a course as part of your major! So, what we did was depend upon family, friends, and bankers and tax preparers to help direct our financial future. While I am not a financial planner, I found these six common questions and answers that people ask when it comes to managing their money… Should I hire a financial planner OR come up with my…

Is Being Disorganized Making You Crazy? 5-Week Plan

So, you’ve read all the articles about how to organize your life and why you should stay organized. However, this article covers a five-week plan for some of the simple things you can do to organize your mortgage business to make it easier for you to manage. Week #1 – Clean Your OfficeWhat I mean is—REALLY CLEAN IT UP!  Remove everything from the top of your desk and determine what should be filed away, what could be thrown away, and whether you can move things around to make it easier for you to navigate. Next,…

Complimentary Access to the Mortgage Hive: Outline of Lessons Available for Loan Originators

What can newer originators expect to learn in The Mortgage Hive?  Here are a few snippets of the lessons we provide in each of the core competencies mentioned above. Market Analysis Example Excerpts What Type of Business Can I Expect in My Market? “Drive around your marketplace, explore the listings online, talk to those who may know your market well and determine what type of mortgage business is normal/predominant in your area. Did you... Take the time to thoroughly explore your market by driving through…

Realtor® Done4U Article: Story Selling – How to Sell Your Listings Using Stories!

Let’s face it, we all love stories. What’s more, stories can be used effectively to help sell your listings. So, have you considered telling the “story” of the home, instead of the property address, square feet and number of bedrooms? Let’s assume that you’ve just listed a home in a subdivision that has 3 others that are similar in price. You have to do some digging, but find out what’s different about your listing (versus the others) and write the story. But first, some tips. The headline must be…

Client Done4U Article: Avoiding Coronavirus Scams

Whenever there is money involved, the scammers go into high gear. I wanted to share this with you from the IRS website on the things scammers may say to access your financial and personal information. The IRS reminds taxpayers that scammers may: Emphasize the words "Stimulus Check" or "Stimulus Payment." The official term is economic impact payment. Ask the taxpayer to sign over their economic impact payment check to them. Ask by phone, email, text or social media for verification of personal and/or banking…

Do you know what it takes to build your unique “mortgage branding” strategy?

What does it take to create a brand that’s irresistible, powerful and compelling so when people even hear the word “mortgage” they think of YOU? Truth:  You cannot be all things to everyone. Brand building positions you as the go-to mortgage lender in your corner of the lending world based on your unique personality and the way you conduct your business. Here are the first 25 questions to ask yourself to help you gather research, to take the steps necessary to create a brand. In order to build an irresistible…

Realtor® Done4U Article: There’s a Lot More to a Loan Officer than Interest Rates

I often get calls that start out by asking the same question: “What are your interest rates?” It reminds me of the time when a distant relative purchased a home.  I quoted him an interest rate, and when I called to follow up to see if he wanted to set up a loan application appointment, he told me that he ended up going with a lender who had a lower rate. Fast forward 3 weeks.  The same relative called in a panic.  One week before the scheduled closing date, you know what happened, right?  His loan had been denied by…

How Can I Make $1 Million Dollars Real Fast?

Contributed By: Cyndi Garza, is a leader, owner of multiple businesses, speaker, trainer, and executive coach.  Cyndi's coaching career began when she joined a national mortgage firm to build a sales team in Michigan, which at the time was non-existent. She strategically recruited and trained a sales force of over 130 people, which -- through her coaching -- became the highest grossing team nationally for seven straight years by averaging just under a billion dollars in sales each fiscal year. That was the question my…