Understanding What Keeps Mortgage Clients Up at Night

What you will learn:

  • What your borrowers worry about during the processing of their loan.
  • How to anticipate processing and closing problems.
  • How to explain things so borrowers understand what you are talking about.

Companies and loan officers spend a lot of money creating a brand.  They talk about loan programs.  Awards won.  Testimonials.  Work on getting LIKES on Facebook and followers on LinkedIn. However, companies tend to SELL solutions to EXTERNAL problems—but customers BUY solutions to INTERNAL problems.  What borrowers REALLY want is for someone to solve a […]

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